Altitude

Branding the cycle of life

Altitude is Waterford’s longest established bicycle shop and one of the leading outlets in the South-East for outdoor clothing and equipment and skiwear.
The shop’s business model is to supply the best specialist branded equipment in a enjoyable and comfortable environment backed with expertise and post purchase support.

Altitude approached Threesixty in 2007 to rebrand the store giving a fresh new identity to a well-known and respected shop. The objective of the project was to reflect the personality and spirit of Altitude in their visual identity and store experience. Also as part of the strategy we focused on the value added that the store provides and built a sense of community around the customer base.

We produced a new store identity, instore POS, external advertising and promotional window graphics for the Altitude brand.