Carbery Ingredients

New product range branding for advanced functional food ingredients

When Carbery were looking to consolidate their nutritional enhancement product range to food companies in Europe and the US they knew they had a unique story to tell.

However like many ingredients companies their communications had always centered around the scientific and technical information surrounding their products.

Working with the marketing team Threesixty developed a defined market position that embraced their products technical qualities while focusing on the commercial benefits that Carbery provide to their clients.

We brought this proposition to life through the introduction of ‘The Carbery Way’ and communicated the Carbery ethos through a range of sales collateral and promotional materials showcased at Food Ingredients Europe (FiE) in Paris.

“Working with an expert B2B brand marketing team helped us develop an engaging technical and commercial offer, we showed our customers how our ingredients not only perform better – but how we can help them develop a competitive edge in their market”.
Paul Donegan, Marketing Director

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