Countrylife for Glanbia

Brand identity, marcom
and POS for retail stores

Glanbia approached Threesixty to reposition their network for 60 Home & Farm stores in a way that extends their appeal from farmers to the broader communities where they are located.

Threesixty responded by building a fresh new retail brand that is rooted in the heritage of the stores while offering a modern retail experience to people who live in surrounding rural communities.

The rebranding project concluded in a new look and feel for Countrylife stores supported by advertising and promotions that appealed to the desired target audience which resulted in a significant rise in sales.

The Countrylife brand won Gold in the Corporate Identity Section of the IDEA Awards in 2006.