Enterprise Ireland

Driving the smart economy

High-growth business ideas will be the lifeblood of Ireland’s smart economy. That’s the view from Enterprise Ireland, who approached Threesixty in the autumn of 2009 to manage the branding and marketing communications for a new pilot idea generation project that progressed to national rollout in 2010.

The aim was to connect third-level researchers with experienced entrepreneurs in order to spark new high-growth business ideas. In response, Threesixty created the IDEAGEN brand which rolled out through brochures, press advertising, web and national road signage. Use of social media including Twitter, Facebook and LinkedIn was a key component of the campaign.

It was a first for Enterprise Ireland to use social media to promote a series of events in this way and it proved very successful, creating a particular buzz among the technology audiences and positioning IDEAGEN as future-focused and progressive. The IDEAGEN pilot rolled out nationally in 2010. We’re proud to have contributed through IDEAGEN to the development of high-growth entrepreneurship in Ireland.

“Working with Threesixty, we co-created an engaging idea generation programme which connected Ireland’s brightest innovators and entrepreneurs. Threesixty’s understanding and experience of working with high innovation business played a valuable role in creating a cohesive branding and marketing communications strategy which we rolled out nationally”.

Mary McEvoy, Senior Regional Development Executive, Entrepreneurship and Regions, South/South East