Invest Kilkenny

New brand for inward investment

Threesixty won the tender to produce a new brand and marketing plan promoting inward investment for Kilkenny city and county. As part of the strategic marketing plan Threesixty identified the main strengths for Kilkenny to play on such as fast global connectivity, third-level accessibility and as a city that is steeped in culture. The tagline ‘Where business moves’ was created to underpin the entire project.

Threesixty produced a range of marcom collateral including a corporate folder, brochure and exhibition stand as well as front-end design for a new interactive website which was built by the in-house IS team. Photography was also commissioned to reflect the unique cosmopolitan, historical and corporate culture that is Kilkenny.

Kilkenny is already home to a mix of international and indigenous businesses including Glanbia, Taxback.com, Diageo, VHI and State Street. Working with the dedicated Business Support Unit, we filmed a series of interviews with the CEOs of these companies where they talked about living and working in Kilkenny which can be viewed on the website.

For more information visit Invest Kilkenny