Nualight

Corporate repositioning and
rebrand for Cleantech innovator

Threesixty worked with Nualight post VC investment to develop a new position and rebrand that transformed Nualight from a generalist LED lighting company to a leader in its market.The new brand quickly placed Nualight competing directly alongside global giants such as GE and Philips.

We delivered a brand system (visual and messaging), website, corporate communications pack and sales collateral as well as ongoing strategic and tactical marketing support for the European and US markets.

In early 2011 we launched a new website for Nualight, the first part of a global marketing campaign for 2011.

We worked with Nualight to bring this campaign to life through stand graphic design, online direct marketing and corporate sales collateral.