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Nualight, an Irish LED lighting company with patented technology targeting the top 100 global food retailers, experienced rapid elevation to the top tier of the global marketplace in just 12 months.
A key driver in the company's rise was a strategic repositioning to focus exclusively on food retail accompanied by a powerful brand campaign that drove market awareness.
Threesixty delivered the entire strategic repositioning project, including the Nualight brand transforming Nualight from a generalist LED lighting supplier to a global specialist in LED lighting for food retail. The new brand firmly placed Nualight at the forefront of the green agenda, competing directly alongside global giants such as GE and Philips.
Within the first year of the new brand launch, Nualight won Europe's largest sale in this emerging sector and was specified into flagship concept eco-stores across Europe. The company achieved market cut-through with a sharp contemporary global image, a green ethos, and powerful messaging under the banner: "Lighting the way to greener retail". This highly technical offering was translated into customer-focused messaging, directly hitting their energy and merchandising agendas, and was applied across all sales and marketing communications.
Threesixty continues to work at a strategic and creative level with Nualight to accelerate their growth in global markets, continuously honing and refining the messaging and executing hard-hitting campaigns to suit the changing needs of this fast-paced sector.
Nualight, based in Cork, is the only company in the world that focuses exclusively on LED Lighting for refrigerated display illumination for global food retail. Dr Liam Kelly founded Nualight in 2004. Its shareholders include Enterprise Ireland, ESB novusmodus, the green investment fund of the State electricity company, 4th Level Ventures, Climate Change Capital Ltd and the Quinn Family.
A key driver in the company's rise was a strategic repositioning to focus exclusively on food retail accompanied by a powerful brand campaign that drove market awareness.
Threesixty delivered the entire strategic repositioning project, including the Nualight brand transforming Nualight from a generalist LED lighting supplier to a global specialist in LED lighting for food retail. The new brand firmly placed Nualight at the forefront of the green agenda, competing directly alongside global giants such as GE and Philips.
Within the first year of the new brand launch, Nualight won Europe's largest sale in this emerging sector and was specified into flagship concept eco-stores across Europe. The company achieved market cut-through with a sharp contemporary global image, a green ethos, and powerful messaging under the banner: "Lighting the way to greener retail". This highly technical offering was translated into customer-focused messaging, directly hitting their energy and merchandising agendas, and was applied across all sales and marketing communications.
Threesixty continues to work at a strategic and creative level with Nualight to accelerate their growth in global markets, continuously honing and refining the messaging and executing hard-hitting campaigns to suit the changing needs of this fast-paced sector.
Nualight, based in Cork, is the only company in the world that focuses exclusively on LED Lighting for refrigerated display illumination for global food retail. Dr Liam Kelly founded Nualight in 2004. Its shareholders include Enterprise Ireland, ESB novusmodus, the green investment fund of the State electricity company, 4th Level Ventures, Climate Change Capital Ltd and the Quinn Family.
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