|
Food for Health Ireland (FHI) had the working title of The National Functional Food Research Centre (NFFRC) before it was rebranded.
Threesixty's rebrand for the NFFRC involved strategic positioning, naming and creative execution. The icon was designed to fit into the world of the end-users and influencers who include global food companies and the international medical/scientific community. The overall brand contained a subtle reference to its Irish roots, allowing it to leverage the global perception of Ireland as a clean, green dairy island.
The project involved intensive research into the global functional food market including key market trends and competitive offerings. Through extensive experience launching highly-technical food ingredient brands for Glanbia Nutritionals, Threesixty brought an in-depth understanding of the industry environment to this project.
Threesixty's rebrand for the NFFRC involved strategic positioning, naming and creative execution. The icon was designed to fit into the world of the end-users and influencers who include global food companies and the international medical/scientific community. The overall brand contained a subtle reference to its Irish roots, allowing it to leverage the global perception of Ireland as a clean, green dairy island.
The project involved intensive research into the global functional food market including key market trends and competitive offerings. Through extensive experience launching highly-technical food ingredient brands for Glanbia Nutritionals, Threesixty brought an in-depth understanding of the industry environment to this project.
Can't view the slideshow? Click here
