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In 2007 Glanbia's Ingredients made a breakthough in dairy science and developed a highly advanced milk protein offering food companies an exceptionally delicious, natural, nutritious and easy-to-use product for yoghurts, cheeses, milkshakes and indeed any food containing dairy protein.
The challenge was to develop a brand that merged advanced scientific research with the essence of pure milk goodness.
Threesixty developed a market position, creative brand execution and suite of technical sales information that was launched at Food Ingredients Europe in Paris to tremendous commercial success. Key to the brand strategy was a memorable naming convention that transferred across global markets along with a messaging strategy that transformed a highly technical proposition into a set of clear user benefits. Solmiko is now one of Glanbia Ingredients most successful products.
The challenge was to develop a brand that merged advanced scientific research with the essence of pure milk goodness.
Threesixty developed a market position, creative brand execution and suite of technical sales information that was launched at Food Ingredients Europe in Paris to tremendous commercial success. Key to the brand strategy was a memorable naming convention that transferred across global markets along with a messaging strategy that transformed a highly technical proposition into a set of clear user benefits. Solmiko is now one of Glanbia Ingredients most successful products.
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