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The ability to train for 20% longer is a powerful proposition for athletes. But this is the proven claim that the science behind Provon Revive, a sports recovery drink developed by Glanbia Nutritionals, was able to bring to market.
It was at the commercialisation stage of Provon Revive that Glanbia employed Threesixty to create a brand identity, positioning and market launch. As the product is sold exclusively via its website, the project focused heavily on devising and executing a highly targeted online marketing campaign.
Threesixty developed a sophisticated, edgy performance sports brand which created clear blue water by building on the trusted Glanbia food company parentage and the proven science behind Provon Revive.
Working closely together, the combined Glanbia Nutritionals team and Threesixty have achieved significant sales growth of a factor of 4 year on year.
In 2008 Glanbia acquired Optimum Sports Nutrition, the no.2 sports nutrition company in the US. Optimum Sports Nutrition has incorporated Provon Revive into its range, elevating it to expert brand status. Threesixty continues to work with Provon Revive creating and executing brand growth strategies.
It was at the commercialisation stage of Provon Revive that Glanbia employed Threesixty to create a brand identity, positioning and market launch. As the product is sold exclusively via its website, the project focused heavily on devising and executing a highly targeted online marketing campaign.
Threesixty developed a sophisticated, edgy performance sports brand which created clear blue water by building on the trusted Glanbia food company parentage and the proven science behind Provon Revive.
Working closely together, the combined Glanbia Nutritionals team and Threesixty have achieved significant sales growth of a factor of 4 year on year.
In 2008 Glanbia acquired Optimum Sports Nutrition, the no.2 sports nutrition company in the US. Optimum Sports Nutrition has incorporated Provon Revive into its range, elevating it to expert brand status. Threesixty continues to work with Provon Revive creating and executing brand growth strategies.
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