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Omnivend wanted to bring its technology to a global market but needed to strategically reposition to compete with major global players in the network management systems sector.
Omnivend owns a proprietary network management system that powers its own network of multi-vend electronic kiosks throughout Ireland. However, the core technology had the potential to be applied across a range of sectors from ambient media through to global retail. Threesixty created a global brand for Omnivend with appeal across a spectrum of audiences from Generation Y consumers and marketeers to global network managers. At corporate level the brand strategy elevated Omnivend to a world-class network management system company. At product level a series of sub-brands were created across media, retail and network technology markets.
The new brand was rolled out through the network of kiosks in Ireland, bringing life and a fresh contemporary edge to the machine, touchscreen and plasma screens. It was also applied to all key corporate customer touchpoints including web, corporate collateral, service fleet and a sales toolkit.
Omnivend owns a proprietary network management system that powers its own network of multi-vend electronic kiosks throughout Ireland. However, the core technology had the potential to be applied across a range of sectors from ambient media through to global retail. Threesixty created a global brand for Omnivend with appeal across a spectrum of audiences from Generation Y consumers and marketeers to global network managers. At corporate level the brand strategy elevated Omnivend to a world-class network management system company. At product level a series of sub-brands were created across media, retail and network technology markets.
The new brand was rolled out through the network of kiosks in Ireland, bringing life and a fresh contemporary edge to the machine, touchscreen and plasma screens. It was also applied to all key corporate customer touchpoints including web, corporate collateral, service fleet and a sales toolkit.
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