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Aga Rayburn is an iconic British product with a long-standing pedigree and a very special place in the hearts of the people who own one.
However rising oil costs in 2008, a relentless Government green agenda and difficult economic conditions created a very challenging environment for the sector coming into 2009.
Aga Rayburn commissioned Threesixty to devise a strategy and creative execution for their UK and Ireland print media advertising campaign. The resulting strategy positioned Aga Rayburn firmly at the heart of a real home, using warm lifestyle family imagery to illustrate the fact that this one range cooker creates delicious home-cooked food, produces hot water and heats the home. The messaging addressed sustainability issues by focusing on Aga Rayburn's efficiency, control, durability and manufacturing provenance. The campaign invited customers to "join the Aga family", directing them to the website for recipes and information.
The advertising campaign is being rolled out through national press and lifestyle media in the UK and Ireland.
However rising oil costs in 2008, a relentless Government green agenda and difficult economic conditions created a very challenging environment for the sector coming into 2009.
Aga Rayburn commissioned Threesixty to devise a strategy and creative execution for their UK and Ireland print media advertising campaign. The resulting strategy positioned Aga Rayburn firmly at the heart of a real home, using warm lifestyle family imagery to illustrate the fact that this one range cooker creates delicious home-cooked food, produces hot water and heats the home. The messaging addressed sustainability issues by focusing on Aga Rayburn's efficiency, control, durability and manufacturing provenance. The campaign invited customers to "join the Aga family", directing them to the website for recipes and information.
The advertising campaign is being rolled out through national press and lifestyle media in the UK and Ireland.
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