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As with many B2B mature markets the ICT services sector in Ireland acts very much like a single competitor. There was little evidence of any core differential amongst the majority of players. The market battlefield was being fought over scale ? more clients, more engineers, more servers, more vans. During the initial phase of the project Threesixty used a combination of research and collaborative meetings to help clarify the business proposition and create a market focused brand platform.
As a newly merged ICT services company Trilogy Technologies bring a refreshingly business-oriented approach to Irish companies and organisations.
When Trilogy Technologies approached Threesixty to manage their rebrand, they were very clear in their core vision ? they wanted to be seen as the fresh contender for market leadership, shaking up a staid market with can-do people, the freshest global thinking on how technology can drive business success and the most responsive service.
Threesixty delivered strategy, positioning and clear market focus as well as content and creative for online and offline communications.
Trilogy Technologies was formed in 2009 as the result of a merger between IT Focus and Team DBA. Headed by Edel Creely, Trilogy has a highly experienced management team with extensive industry experience and a deep understanding of how technology powers business success.
As a newly merged ICT services company Trilogy Technologies bring a refreshingly business-oriented approach to Irish companies and organisations.
When Trilogy Technologies approached Threesixty to manage their rebrand, they were very clear in their core vision ? they wanted to be seen as the fresh contender for market leadership, shaking up a staid market with can-do people, the freshest global thinking on how technology can drive business success and the most responsive service.
Threesixty delivered strategy, positioning and clear market focus as well as content and creative for online and offline communications.
Trilogy Technologies was formed in 2009 as the result of a merger between IT Focus and Team DBA. Headed by Edel Creely, Trilogy has a highly experienced management team with extensive industry experience and a deep understanding of how technology powers business success.
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