June 26, 2009

• Follow the Lion

Follow Rob Kearney on his Lion’s tour blog we developed for Provon. The Lions Tour is a great association for Provon Revive, a sports recovery drink from Glanbia Nutritionals using their patented Provon ingredient. We developed the Lion’s Tour blog for Rob Kearney which is generating great traffic and lots of PR mentions.

April 02, 2009

• The Watershed

February 20, 2009

• Barack Obama

January 29, 2009

• Air Asia

AirAsia is innovative down to its corporate bones. Most passengers think of it as one carrier, but it’s actually a co-branded collection of several, a unique structure Fernandes devised to allow AirAsia to set up hubs in three countries (Malaysia, Thailand, and Indonesia). It built its brand in part by being surprisingly cheeky; when AirAsia began flying from Singapore to Bangkok in 2004, Fernandes ran full-page newspaper ads taunting Singapore Airlines’ famed Singapore Girl flight attendants: “There’s a new girl in town: twice the fun, half the price.”