image

March 13, 2009
strategy

Green is too often associated with expense. However when green is viewed in terms of efficiencies it has much more resonance, particularly in today’s economy.

This is a very condensed summary of an interesting article published on Sustainable Life Media by the authors of Green to Gold on 8 strategies that create value. It makes a good framework for Greentech innovators to shape their business opportunities.

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Posted by Siobhan O'Dwyer - Strategy


image

March 13, 2009
soapbox

Western countries are racing to be first in the merging Greentech sector. Ireland is investing heavily in wave and wind power while Enterprise Ireland has launched a new Greentech Support Scheme for companies developing innovative technologies in this area. It looks as if the US and the UK might accelerate carbon emissions reduction legislation which would drive adoption of what are often currently perceived to be expensive Greentech solutions.

continue reading

Posted by Siobhan O'Dwyer - Strategy


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CRADLE TO CRADLE - William McDonagh and Michael Braungart


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