April 28, 2009
strategy

• Imagining the New Global Economy

Times are tough, but have they ever been this interesting? We’re collecting ideas, trends and business models that we believe will shape the new global economy. Check them out on our Fast Talking blog, all contributions welcome…

April 27, 2009

• What will success look like in 18 months time?

Thought-provoking little soundbite from Professor Lynda Gratton of London Business School on youtube. She predicts that successful organisations will have three characteristics: co-operation, networking and ignition. The last one is an interesting concept. She believes that successful organisations will inspire, asking a big question that intrigues and excites people. When developing brands we ask our clients why they matter. It’s a surprisingly difficult question to answer but when you get there, it elevates the offer to something that inspires. She threw out two examples: How do we get a computer into the hand of every child on the planet? How do we make a car for less than 2,000 dollars? So what’s your big question?

April 27, 2009

• Workamajig wins at Rebrand gig

Clever identity here for Workamajig, a creative agency management software. Beats our Proad interface anyday. It deserves the Rebrand 2009 distinction but in fact I think the really clever bit is the name. Completely ownable and very memorable. Worth visiting the workamajig website to see how they animated the logo, lots and lots of personality.

April 27, 2009

• Cisco Webex is top of the 2009 Rebrand list

This identity for Cisco Webex topped the Rebrand 2009 list. It uses a strong visual device, presumably to suggest fluidity and flexibility, which connects all collateral and gives it an instantly recognisable quality. Still can’t shake the feeling that it all looks a bit old? See for yourself on rebrand.