January 27, 2010

• Why Twitter is a great branding tool

According to Brandchannel, the number of visitors to Twitter hasn’t changed all that much since June. Still, about 20 million people each month check in to Twitter to tweet or to read. Has Twitter peaked or should you still be considering how to integrate Twitter into your branding strategy?

January 07, 2010

• Nike plus iPod equals Digital Dream

Having recently been awarded the accolade of Digital Campaign of the Decade by AdWeekMedia, Nike are getting quite a lot of mileage out of their ‘Nike+’ campaign, an online social network where runners can connect, share their runs, join challenges, set goals and record their achievements. Launched in 2006, what Nike hails as the ‘worlds largest running club’ has amassed over 300 million kilometers of runs - which I’m told is enough for more than 400 round trips to the moon!

January 05, 2010

• Think Blue Ocean to Win in 2010

Several years ago, when we were immersed in a classic red-ocean battle with numerous other branding agencies all offering what appeared to be the same service, Simon picked up a book called Blue Ocean Strategy. He had read a glowing review of it in Fast Company magazine and wanted to see what all the fuss was about.

Some months later on Simon’s recommendation, I listened to it on Audiobooks during my regular runs through the countryside surrounding our house.

Although we both read business books and subscribe to numerous online feeds, this book created a seismic shift in our thinking about our own business and about how we should work with our clients. The book was published during the boom years but it’s core message could be a guiding beacon for businesses who are not just looking for a way to keep head above water, but for opportunities to surf the wave of change.