March 23, 2010

• Enterprise Ireland pilot project goes national

High-growth business ideas will be the lifeblood of Ireland’s smart economy. That’s the view from Enterprise Ireland, who approached Threesixty in Autumn of 2009 to manage the branding and marketing communications for a new pilot idea generation project that will go national in 2010.

The aim was to connect third-level researchers with experienced entrepreneurs in order to spark new high-growth business ideas. In response, Threesixty created the Ideagen brand which rolled out through brochures, press advertising, web and national road signage. Use of social media including Twitter, Facebook and Linked In was a key component of the campaign. It was a first for Enterprise Ireland to use social media to promote a series of events in this way and it proved very successful, creating a particular buzz among the technology audiences and positioning Ideagen as future-focused and progressive.

The Ideagen pilot is now in the planning stages of a national roll-out later this year. We’re proud to have contributed through Ideagen to the development of high-growth entrepreneurship in Ireland.

Connect with Ideagen: Website, Facebook, Twitter, LinkedIn.

Grainne McCarthy - Creative

grainne@threesixty.ie