< return to blog

Why you need to include video in your B2B marketing strategy

Video marketing is a powerful way to promote, brand, and grow your B2B brand online. Your target audience are interacting with videos today more than ever before –

It’s estimated that by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic ( SmallBizTrends)

If you’re not sure whether you should be investing in video content, here are some points to consider:

  • Including a video on a landing page can increase conversion rates by 80% ( Unbounce)
  • Video in an email leads to 200-300% increase in click-through rates (Hubspot)
  • Companies using video enjoy 41% more web traffic from search than non-users (SmallBizTrends)
  • Social video generates 1200% more shares than text and images combined ( SmallBizTrends)
  • Video posts on Facebook have 135% greater organic reach than photo posts ( Social Media Today)
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video ( Digital Information World)
  • 55% of people watch videos online every day ( Digital Information World)
  • Top three most effective types of video content:
    • Customer testimonials (51%)
    • Tutorial videos (50%)
    • Demonstration videos (49%) (Curata)

Our just consider how much more effective and easier it is to view the video below, as opposed to reading the previous text …

 

 

How to start 

Threesixty can help animate your existing content to create engaging, fun video content that can be used across social media, email marketing, exhibitions, websites, and ad units –

Check out some recent examples of animations we created for clients:

Lycored Super Stable Color for Gummies and Hard Candies from Lycored on Vimeo.

 

The European Whey Protein Consumer Tracker from EWPA on Vimeo.
 

Find out how we can bring your content to life through video –

Email us now on [email protected]

 
You can also see some of our other work here.