Candela Fernández
Digital Marketing
The quiet power of ingredient branding
Everyone always says brands need to be loud and visible, but some of the strongest brands out there are ones…
What a good brief looks like
Since joining Threesixy, I have learned something that shapes every single project: the power of a good brief. When I…
Strategy dies when it stays in the deck
After 25 years working with complex B2B organisations, we’ve seen the same pattern again and again. And the problem isn’t…
Why clarity gives creativity purpose
A bold statement for sure, but when people talk about B2B Branding, they usually talk about creativity: logos visual ideas,…
